Customer Service and Sales Learnings for Q4 2020

In modern markets where production is giving way to services, the standard of customer service is constantly growing. Strategic decisions on a multi-channel plan to support existing, potential, and internal customers can prove to be the success or failure factor. We present a list of a few handful learnings that are already visible in customer service and sales processes, and will be present in the industry even more in Q4 2020.

You need to be omnichannel

From the customer’s point of view, customer service should be convenient, fast and, thanks to mobile technologies, possible anywhere and anytime. However, what even the largest brands offer often differs from the expectations of consumers, because for sellers it is sometimes a challenge to introduce the entire range available in stationary sales to the online or mobile channel.

Not all of them even make such sales. The list can be long: the price of the product varies, depending on the sales channel, you cannot submit an online complaint for goods purchased at a traditional point or return an online purchase at a nearby gallery.

That is why omnichannel plays such an important role: being available to the client exactly when he expects it. Thanks to tools such as help desk software, it is possible to adapt to the method of communication preferred by customers.

Consider, for example, chat, which is also preferred by customer service employees. Companies benefit from this situation because many responses and conversations in the chat can be automated, which significantly increases the efficiency of the entire customer service department. Since everyone benefits from it, there is no reason to continue to resist introducing chat in the company.

Look for solutions, not problems

Customer service is not only personal support. In order to offer the best possible experience to potential users of products or services, you need to ensure innovations in the field of technology.

Over the past decade, webinars and videoconferences have seen a clear, steady rise in interest. Nevertheless, the outbreak of the pandemic opened a new chapter in the history of this technology. changed the world beyond recognition and redefined our everyday life in every respect – professional, economic, social and educational.

The new situation brought with it a number of limitations of global scope, caused an unprecedented increase in the demand for webinar and videoconferencing software.

Instead of looking for problems related to the outbreak of a pandemic and the lack of opportunities for sales or customer service meetings, it is worth creating opportunities. One of them is the use of webinar software to implement sales strategies and product updates.

Make the most of data

Few of us easily accept the fact that we can be put into rigid categories and predict our next steps based on previous activity. There is no doubt, however, that the companies that collect the most anonymous information about their customers and learn from them do the best. There are algorithms that can predict interests or needs based on the behavior of other users. Cross Selling is one of the secrets to the success of the world’s largest online store. The simple conclusion is that in customer service, intuition and blind arrows should be replaced by advanced analytics.

And this is because it is impossible to meet more and more demanding standards, it is not possible to plan, make business decisions about the future, when you let the staff just do the trick. Without any control. Without looking into analytics. Tools that allow for a non-standard approach to the subject of data processing, such as link retargeting platforms, that allow you to build a custom audience on Facebook, to be used, for example, to display sales content, will also be increasingly popular.

Over to you

2020 has slightly confused sales teams and customer service departments. However, if they implement appropriate solutions, it will be much easier not only to transfer these processes online, but also a good foundation for hybrid work, which is definitely not the future anymore, but the present.

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The latest trends in graphic design for e-commerce

Website design is evolving all the time, mainly because e-commerce owners and designers want to provide customers with the best shopping experience. It brings them greater financial benefits so they care about that. If you have your own online store, you can’t stay behind. See the list below and learn about the latest trends in design and make changes to your website.

Responsiveness

Most people replaced using desktops with smartphones, because it is more convenient and faster. We always have phones at hand and we can check the offers of shops even on the bus when returning home from work. People’s new habits – for example like this with buses – have changed the perception of web design. Designers have to change point of view and they have to focus on designing the store view on the phone screen in the first place and later turn it into a computer screen. Until now it was the opposite.

Storytelling

Storytelling has big power. Using it in your store to show your passion for a product or service and your willingness to help the customer, you can gain a lot. You just need to figure out how you will communicate it in an intriguing way. By telling a short story, you can establish an emotional connection with the customer, increase his trust and your credibility. Think what story you can tell on your website.

Experimenting with colors

In the last few years most websites were distinguished by minimalism and white space. In this year we see the difference ecommerce website design changed a little and designers have started to experiment with intensive and conspicuous colors. Thanks to that fresh look, websites are memorable. If you are designing a store, choose effective colors and connect it with neutral background, letters with highlights, large typography and interesting navigation objects. Then the website will be original and you will achieve your goal.

Photography from your business

If you’ve been using free photos available on the internet so far, put an end to it and schedule a session with a professional photographer. Ask him to take photos of your business and products. Convert stock photos to unique photos taken in your company. This will help you sell your story and products more effectively. You won’t regret this decision.

Security

Remember that in the online store, appearance is not the only important thing. Take care also of the security of your users’ data. Take appropriate security measures to prevent hacker attacks. To improve security and increase customer confidence when shopping online, use HTTPS encryption – most often it is enough.

Chatbots

To improve customer service, introduce a chatbot to your website that will answer questions. It will be the customer’s personal assistant and it answers any recurring question. You just need to program it well. Programming a chatbot and designing a website are not easy tasks, but don’t worry. You can ask for help from specialists and then everything will certainly be easier!

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4 Customer Service Mistakes No One Should Make In 2020

 

We expect much more from the virtual world than from standard solutions. Ultimately, a smartphone resting in a pocket or purse is able to solve many problems without delay. Wherever there are great opportunities, there is also a lot of responsibility. It is undertaken especially by companies that take advantage of the benefits offered by the global network. Customer service standards must not only adapt to modern standards, but even exceed them: after all, in today’s technology-driven business, everything can change in the blink of an eye. A moment of not keeping up with the latest trends in digital customer service can be disastrous.

 

Today we’ll tackle customer service mistakes: what can cause customer dissatisfaction and how do you fix it?

 

Obsolete customer support

 

The customer wants to make sure that the shipment will take place before the weekend, reports a problem with the invoice data, an error during shipment. If he contacts the store several times, and for example, first he writes an e-mail and then calls, then in the absence of good integration of communication channels, he may get the impression of chaos – “they do not remember, they do not communicate, they do not control it”. He has to repeat himself and he has the unpleasant feeling that no one is interested in him – even if it is not true. The entire history of communication should be immediately available to all employees involved in this process. Additionally, it is worth introducing the IVR (Interactive Voice Response) option for telephone support.

 

No omnichannel communication

 

Clients differ in terms of both personal preferences and the degree of involvement in the technology market. Therefore, the adopted strategy of customer service standards cannot focus solely on one solution. Leaving a few options to choose from will meet the expectations of a much larger group of recipients. It will also have a positive impact on the image of the entire brand.

Smooth interpenetration of channels (omnichannel) will streamline and improve customer service, who will appreciate that the interlocutor is immediately aware of his case.

 

If you cannot provide this type of support at this stage of running your business, think about outsourcing or delegating responsibility. It may be a good idea to turn on affiliate marketing. In this model, the affiliate marketer is responsible for customer service, all kinds of questions and requests, but also for sales. While you have to pay a certain fee for this service, it can help you improve your customer service.

 

Impersonality of contact

 

In contact with the store, we want to feel that we are treated individually, maybe even exceptionally. After all, CX, customer experience is a purchasing experience; more than a little cool-sounding customer service. The store can show a more friendly face if, regardless of the communication channel, it recognizes us immediately, and the person serving us has access to the contact history. Personalization builds loyalty!

 

Lack of social media presence

 

Brands that decide to be present in social media should remember about the so-called “golden rule”: social media is interaction and conversation! A brand can’t be passive by posting only. He also has to answer fan questions and interact with them. It should thank for comments, help and even inspire. A brand must be there where its customers are and follow them, it must “approach” them when they expect something, first of all to meet their needs. In order to respond well to the needs and focus on the strategy, it is worth investing in an appropriate social media management tool.

 

Splitz Enz Hair Studio

Split Enz Hair salon Greymouth

I was quite impressed with my exposure to Split Enz beauty salon in Greymouth when I went for the haircut sometime in October 2019. I enjoyed the chit chat from your lady who has been cutting my hair. She provided me her full attention inside my visit not too I would have minded because someone were required to tend on the counter when a customer were only available in.

Split Enz is within the corner of Tainui and Guinness Street; so well hidden that you might not realize it exists an advanced visitor for the town driving around looking for just a place to obtain a haircut. Easiest way to discover Split Enz would be to go for the Unichem Pharmacy and request for directions.

Split Enz are open at 8 or 8.30am and close at 5pm but Wednesday and Thursday nights are late closing days using the salon closing at 7PM. On Saturday, it’s open from 9AM to 1PM.

Greymouth would be the largest town for the South Island’s West Coast using a population close to 11,000; they have some with the world’s most stunning scenery.

The town will be the commercial centre in the West Coast with buses and trains arriving and departing through the train station.

The Tranzalpine Express between Christchurch and Greymouth is rated as one on the world’s great train journeys and offers some spectacular scenery. The train leaves Christchurch each morning and produces a return journey inside afternoon.

Greymouth has all on the amenities of the similar sized town, together with the public library in Albert Street providing free web service, in addition to the best collection of books for the West Coast. The leisure centre at High Street would be the best within the Coast.

Greymouth has a lot more than its share of cafes; should you be into takeaway food, McDonalds and KFC are with the roundabout in the bottom end of Tainui Street. Then there are 2-3 along Mackay Street, one of them is Robert Harris which can be just down through the train station. There is also a Subways nearby the train Station.

The town includes a good number of department stores such as The Warehouse, Noel Leeming, yet others.

If you haven’t been to Greymouth for decades, the city has certainly were built with a makeover consider pay us a call, you simply won’t be disappointed.

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Clutter isn’t just about “stuff”. There are all kinds of clutter including, physical clutter, emotional clutter, mental clutter, relationship clutter, time clutter, paper clutter, digital clutter and even more. Clutter causes stress. It wrecks havoc on your health.

If you might be unfocused and stressed, this 4-module course will let you understand how clutter affects you together with how to get back on track which has a clutter free life.

This package incorporates:

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If you’re to have more focus and fewer clutter, our new course may help get your health back on target.

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North By Northwest – “Pointing You inside the Right Direction for Your Life” –

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Visit the coaching website, for the FREE Coaching Discovery call, to view how a Life & Business Coach can assist you get and keep on track. A Life Coach is similar to having your private trainer for your lifestyle!

One of Those Weeks

At my stage in your life, I have experienced a gazillion weeks. I thought about actually counting what number of weeks I have lived, but I don’t possess that many fingers or toes. It doesn’t matter the quantity of weeks it’s.

I have lived enough weeks to find out, whenever you think you might have experienced everything there may be to experience, then another week shows itself. No matter how bad weekly can be another week can still be worse.

On sleep issues, however good per week can be, another week could be better.

I really have one complaint soon. Who was that knucklehead that invented the phone? I would like to phone him constantly and give him a bit of my mind if I have got pieces left.

(Does anybody write letters anymore?)

Imagine how quiet gaming would be if nobody could call me?

The telephone was a very important factor, we have now these sophisticated gadgets called mobile devices. I know why they’re called “cell” phones. Simply, since they are contemporary prisons and that we are imprisoned for a lifetime.

Don’t allowed this to get around, you’ll find days that I “forget” my mobile phone and leave it in your house. I must confess these are wonderful times quietness and serenity. To have a whole day when nobody might get a your hands on you should be a day in paradise.

This week continues to be one of those weeks that certainly qualifies to the prize if you are the most aggravating week in playing. There may not be cellular phones in heaven, but I’m pretty certain there are mobile devices in that “other place.”

It all began Monday morning. That’s in the event the week starts and my week removed this Monday morning. I start per week with a positive expectation. It doesn’t go far but at the least I start doing this.

I was heading out the door to venture to the office if your Gracious Mistress from the Parsonage said, “Do you’ve got your phone along?”

One with the things I have learned within my matrimonial adventure just isn’t to lie, especially to my partner. I don’t know what it really is about wives, however they can smell a lie five hours before you decide to tell it. At least it is exactly what happens within my house.

“Oh no,” I said. Then I went, got my cellphone and left to the office.

I didn’t turn the telephone on until I got to my office and was getting situated to begin with my week’s work. As soon as I set down the telephone started ringing. That may be why they refer to it as a smartphone.

It was some of those telemarketing calls that I get continuously. My memory isn’t exactly what it used to be, I know, but I cannot remember one call that I answered that have anything good about this. I think if I were built with a good call, I would remember it.

Two times every day this past week I received that call a thief in our house experienced a hearing problem. To be honest, my problem isn’t hearing, but alternatively listening.

I can hear everything the Gracious Mistress from the Parsonage says, but most on the time I’m not listening. I wonder whether they have some kind of a remedy for that.

Obviously, this company calling features a hearing problem or perhaps it a listening problem, since they have been calling everyday.

A similar call has become concerning the fact that someone in this house features a pain problem.

If only there seemed to be a real person talking that I could talk returning to and the only real pain problem I have has been somebody just like you calling me. But it is just a recorded call and I can’t react to it.

Just when I was getting deep in a project, the telephone would ring. When that phone rings, I am rather frustrated. I don’t mind people calling me who wants to talk about some things. I just wouldn’t like these Robocalls, calling me with stuff I don’t need.

As the week developed, I got more frustrated plus much more frustrated. What’s a person to complete when there isn’t anything you are able to do about these telephone calls?

Of course, by Thursday I did receive an actual man or woman who was calling me live. I was so frustrated that I couldn’t know exactly how to manage this person. Do I pour my frustration on that individual?

Then I experienced a thought tiptoe from the little gray cells inside my cranium. That thought was, how about we I answer this person in gibberish. If anybody is great at gibberish, it’s actually a pastor. I’ve been a pastor for such a long time that I should have some type of a PhD in gibberish.

A few moments talking gibberish to he on the device released me of my frustration to the week. Now the individual on the other end on the phone was getting frustrated.

“Please speak English,” anybody kept saying.

It was among those weeks that’s most frustrating, even so I learned to look at that frustration and spin it into gibberish.

I was thinking about what Solomon once said. “It can be as sport with a fool to try and do mischief: but a person of understanding hath wisdom” (Proverbs 10:23).

My desire is just not to let the text of fools frustrate me, but to nourish my thoughts and soul within the wisdom of God.

Since 1997, Rev. James L. Snyder has written a weekly religion/humor column, “Out To Pastor,” syndicated to in excess of 300 newspapers and several websites. The Rev. Snyder can be an award winning author whose writings have appeared in additional than eighty periodicals including GUIDEPOSTS. In Pursuit of God: The Life of A. W. Tozer, Snyder’s first book, won the Reader’s Choice Award in 1992 by Christianity Today. Snyder has authored and edited 30 books altogether.

Getting Me Into Trouble

Just when I think I have my bases covered, a fresh one shows up, and not a homerun.

I know my tocks don’t tick, but I perform best I can. I may ‘t be the best on a regular basis, but I try, and I try, and I try. I do not wish to be a nuisance to anybody, so I don’t, especially with all the Gracious Mistress with the Parsonage. (Does trying count for anything?)

Quite often, I have the mistake of believing because I have been married way too long I know my lady and what she’ll do or say next.

Confidence is often a tricky thing, however. The more confidence I think I have, greater trouble I appear to get into. I certainly do not need to be negative in this connection, but I develop the proof so it works during my life.

For instance, for my child birthday, I try to provide her something which will make her happy. If you do not think that can be a hard chore, then stop by to the house and try it just once. Just when I think jane is into a certain thing, I screw it up.

I have blown this so often that there is usually a hurricane named after me.

I worked quite hard trying to find a Christmas gift that could surprise her and delight her. Occasionally, I will succeed. I remember twelve months I got her a great gift and she was very delighted by it. She thanked me repeatedly. I was happy.

My memory being how it’s or isn’t, the following year I got her precisely the same Christmas gift. She opened it and said, “Oh, isn’t this whatever you got me recently?”

One thing, she is usually a marvelous chef which enables it to bake, cook and fry anything plus it all is released delicious. Except, for your nasty little thing called “broccoli.”

I love exactly what she cooks apart from, needless to say.

The evidence of her ability like a chef is me. When we first met, I was as skinny since they come without even one fat cell inside my body. Now, take a look at me. And, it’s all her fault.

Recently, this thing about thinking showed itself.

Many things I like to eat, but my significant other’s mac and cheese really needs to be at the top with the list. She makes the top M and C that I have ever tasted. Being the amount of husband that always gets having problems, I try compensating by always thanking and praising her due to this delicious dish.

I was at a two-day conference and was greatly delighted to obtain home. They do have lunch at those conferences, however, not quite the coffee quality I am acquainted with. I was quite anxious to obtain home and have absolutely what they call a “home-cooked dinner.” By some time I got home, all I could consider was dinner that night.

One with the dishes she had was her infamous mac and cheese. I could hardly tell her how delighted I was being home and particularly to enjoy a number of this macaroni and cheese.

We sat down at the table, had prayer and I delved in to the luxury of a single of the most beneficial home-cooked dinners I been able to. At the center from the table was this magnificent Mac and cheese.

What happened next was something I had not planned for.

She laughed and said one of her friends brought over the main things for our dinner. She failed to say exactly, but I took it to imply that the mac and cheese was one in the dishes.

Looking at me she said, “What you think of that mac and cheese?”

At some time, I was not thinking about any trick questions. I responded just by saying, “It’s wonderful, but it is not quite as good because ones you create.” Then I flashed a waxy smile in their direction.

“That’s less good as mine?”

Without even learning about I replied, “This is great, and not as good since the ones you are making. Yours tend to be better than that one.”

“Are you sure with that? You’re not just putting me on?”

I laid my fork down and viewed her and said, “My dear, there’s nothing to compare with all the mac and cheese that you will be making. I can tell the visible difference a mile away. You make the most beneficial mac and cheese I have ever tasted. This may be good, but it is not up to your standard.”

I thought I made the right points back with her. Every husband is definitely looking for ways to make points together with his wife. I was assuming I had hit the marital lottery.

Looking at me, she stated very sternly, “That mac and cheese is mine. I caused it to be especially for you.”

I haven’t been great at backpedaling circumstances. I am a bit of a wordsmith, but I cannot think of any words that can in any way help me out on this situation.

I remember what James said, “For in numerous things we offend all. If any man offend not in word, the same is usually a perfect man, and able and bridle the full body” (James 3:2).

I realize that I am not really a perfect person. I get in deep trouble when for whatever reason I think otherwise.